Language should never be a barrier to building.
A bilingual entrepreneurship program designed for Latino and underserved founders who are ready to build — and need someone willing to build alongside them.
Born from belief. Built for community.
Herrera Negocio Academy was born from a simple but powerful belief: that every person, regardless of the language they speak or the community they come from, deserves access to the tools, knowledge, and support needed to build something of their own.
Founded by Rebeca Herrera, the Academy grew out of years of bilingual entrepreneurship education and a front-row view of what Latino founders need most — not just information, but someone who shows up in their language and walks the road with them.
Community Partners"The tools were always there. They just were not always translated. That is what we change."Rebeca Herrera, Founder
Five classes. One complete foundation.
The Idea and the Vision
Founders clarify their business idea, define their mission, and identify who they are building for and why it matters.
Legal Structure and Setup
From business structure to registration — what every founder needs to know before they open their doors.
Marketing and Brand Voice
How to communicate your value clearly and build a brand that resonates in English and Spanish.
Money, Pricing, and Financial Basics
How to price your products, manage cash flow, and build the financial foundation that keeps your business alive.
Funding and the Path Forward
Funding options, growth strategy, and a clear action plan every founder leaves with in hand.
37+ Entrepreneurs Graduated
And growing. Every cohort adds more founders to a growing network of bilingual business builders across Kansas.
Designed for real founders.
This is not a generic small business course with a Spanish translation added on. It was built bilingual from the ground up.
Fully Bilingual by Design
Every session, every material, and every conversation is available in English and Spanish — as a core design feature, not an afterthought.
Community Partnership Model
Delivered in partnership with trusted community organizations in each market — built alongside the people who live it.
Applied and Practical
Every class is built around real application. Founders leave each session with a tangible deliverable and a cohort of peers building alongside them.
For the ones who build from scratch.
Herrera Negocio Academy was designed for founders who have been overlooked by traditional business education — and who are ready to prove that was a mistake.
- ✓Latino entrepreneurs and bilingual founders at any stage
- ✓First-generation business owners building without a roadmap
- ✓Founders who prefer learning in Spanish or need bilingual support
- ✓Anyone ready to turn an idea into a real, structured business
- ✓Community members in Emporia or Lawrence, Kansas
The Herrera ERA Fellowship.
A bilingual entrepreneurship fellowship for Latino and underserved founders. Built to create scalable, replicable economic opportunity in communities that have been overlooked.
The Fellowship goes beyond the Academy — deeper curriculum, mentorship, funding access, and a network designed to last.
Para los que construyen desde cero.
Be the first to know when the Fellowship launches.
Add your name to the interest list below and we will reach out as soon as enrollment opens.
EXPRESS INTEREST BELOW ↓Ready to start building?
Apply for the next cohort, join the Fellowship interest list, or reach out if you are an organization interested in bringing the Academy to your community.
Application received. Thank you for taking this step. We will be in touch within 3 to 5 business days. Con gratitud, Rebeca.
Porque el futuro no se mantiene, se construye.