Herrera Negocio Academy
Language should never be a barrier to building.
A bilingual entrepreneurship program designed for Latino and underserved founders who are ready to build — and need someone willing to build alongside them.
Born from belief. Built for community.
Herrera Negocio Academy was born from a simple but powerful belief: that every person, regardless of the language they speak or the community they come from, deserves access to the tools, knowledge, and support needed to build something of their own.
Founded by Rebeca Herrera, the Academy grew out of years of bilingual entrepreneurship education and a front-row view of what Latino founders need most — not just information, but someone who shows up in their language, understands their context, and walks the road with them.
"The tools were always there. They just were not always translated. That is what we change."Rebeca Herrera, Founder
Five classes. One complete foundation.
The Idea and the Vision
Where it all begins. Founders clarify their business idea, define their mission, and identify who they are building for and why it matters.
- Business idea validation
- Mission and vision development
- Identifying your ideal customer
Legal Structure and Setup
The foundations that protect your business and give it credibility. From business structure to registration, we cover what every founder needs to know before they open their doors.
- Business entity types
- Registration and licensing basics
- EIN and banking overview
Marketing and Brand Voice
Your story is your most powerful marketing tool. This class teaches founders how to communicate their value clearly, build a brand that resonates, and show up consistently in English and Spanish.
- Brand identity fundamentals
- Bilingual messaging strategy
- Social media and digital basics
Money, Pricing, and Financial Basics
The numbers that keep your business alive. Founders learn how to price their products and services, manage cash flow, and understand the financial foundations that make a business sustainable.
- Pricing strategy and profit margins
- Cash flow basics
- Introduction to business banking
Funding and the Path Forward
Where do you go from here? The final class covers funding options, growth strategy, and how to build a business that scales — with a clear action plan every founder leaves with in hand.
- Funding options and small business resources
- Growth planning
- Graduation and next steps
37+ Entrepreneurs Graduated
And growing. Every cohort adds more founders to a growing network of bilingual business builders across Kansas.
Designed for real founders.
This is not a generic small business course with a Spanish translation bolted on. It was built bilingual from the ground up.
Every session, every material, and every conversation is available in English and Spanish — as a core design feature, not an afterthought.
Delivered in partnership with trusted community organizations in each market — not parachuted in from outside, but built alongside the people who live it.
Every class is built around real application. Founders leave each session with a tangible deliverable, not just notes — and a cohort of peers building alongside them.
For the ones who build from scratch.
Herrera Negocio Academy was designed for founders who have been overlooked by traditional business education — and who are ready to prove that was a mistake.
- ✓ Latino entrepreneurs and bilingual founders at any stage
- ✓ First-generation business owners building without a roadmap
- ✓ Founders who prefer learning in Spanish or need bilingual support
- ✓ Anyone ready to turn an idea into a real, structured business
- ✓ Community members in Emporia or Lawrence, Kansas
The Herrera ERA Fellowship.
A bilingual entrepreneurship fellowship for Latino and underserved founders. Built to create scalable, replicable economic opportunity in communities that have been overlooked by traditional business education.
The Fellowship goes beyond the Academy — deeper curriculum, mentorship, funding access, and a network designed to last.
Para los que construyen desde cero.
Be the first to know when the Fellowship launches.
Add your name to the interest list and we will reach out as soon as enrollment opens.
EXPRESS INTERESTReady to start building?
Fill out the form below to apply for the next cohort or to be added to the interest list for the Herrera ERA Fellowship.
Application received. Thank you for taking this step. We will be in touch within two business days. Con gratitud, Rebeca.
Porque el futuro no se mantiene, se construye.