Tools I Actually
Use & Recommend.
Everything here has been vetted, used, and trusted by Rebeca Herrera — curated for entrepreneurs, nonprofits, and community builders ready to build with intention.
This page contains affiliate links. I may earn a commission at no extra cost to you. I only recommend tools I genuinely stand behind.
Sound Professional.
The tools I recommend for managing calls, client communication, and team coordination — whether you're a solo founder or running a growing team.
A professional virtual phone system built for small business owners, entrepreneurs, and startups. Get a dedicated business number, call routing, voicemail, and more — without the enterprise price tag. The tool I recommend to every founder who wants to show up professionally from day one.
Get Unitel VoiceA smart business calling platform with AI noise cancellation, call analytics, and CRM integrations. Perfect for consultants, nonprofits, and growing teams who need clear, professional communication tools that actually work in the real world.
Get KrispCallOwn Your Audience.
Your email list is the one platform you actually own. These are the tools I use and recommend for building, growing, and monetizing your audience.
The email platform built for creators, coaches, and entrepreneurs. It's what I use to build and nurture my community — clean automations, simple landing pages, and tools that actually help you grow. If you're serious about your email list, start here.
Try Kit FreePowerful email marketing, automation, and CRM built for businesses that are serious about growth. ActiveCampaign goes beyond email — it connects your marketing, sales, and customer experience in one place. Ideal for consultants, coaches, and scaling entrepreneurs who need more than a basic email tool.
Try ActiveCampaign FreeA clean, intuitive email marketing platform built for small businesses and nonprofits. Transpond makes it easy to design beautiful campaigns, manage your contacts, and stay connected with your audience — without the complexity of enterprise tools.
Try TranspondGrow Your Relationships.
The tools I recommend for tracking leads, managing client relationships, and keeping your pipeline organized — so nothing falls through the cracks.
A simple, powerful CRM built for small businesses and growing teams. Capsule helps you manage contacts, track deals, and organize your pipeline without the overwhelm of enterprise software. Clean, intuitive, and built to help you build better relationships — which is what business is really about.
Try Capsule CRMLike a Business.
Payments, payroll, accounting, and operations tools I recommend to every entrepreneur and nonprofit I work with.
Full-service payroll, benefits, and HR built for small businesses and nonprofits. Gusto handles taxes, direct deposit, and compliance automatically — so you can focus on your mission, not paperwork. The payroll platform I recommend to every growing team ready to do it right.
Get GustoAn online time clock and employee scheduling tool built for small businesses, contractors, and field teams. If your clients have hourly workers, remote teams, or job site crews, Buddy Punch makes tracking time simple and accurate — no paper timesheets, no headaches.
Try Buddy PunchCloud-based ERP software built for small manufacturers and production businesses. MRPeasy handles inventory, production planning, purchasing, and shop floor management in one platform. If you run or consult for a manufacturing, fabrication, or construction supply business, this is the system that brings order to operations.
Try MRPeasyThe payment processor I trust for invoicing, subscriptions, and online payments. Reliable, clean, and integrates with almost everything.
No affiliate link — recommended because it's simply the best.
Visit StripeCloud-based accounting software for small businesses and nonprofits. Affiliate link coming soon.
An all-in-one business platform for payments, POS, and invoicing. Affiliate link coming soon.
with Confidence.
The platforms and tools I recommend for building your website, brand, and digital storefront.
Fast, affordable, and reliable web hosting for entrepreneurs and small businesses. The hosting provider I recommend to clients starting their first website or migrating from overpriced alternatives. Easy setup, great support, professional results.
Get HostingerThe all-in-one creator platform I use to sell digital products, courses, and coaching calls. If you're a coach, consultant, or creator looking for a clean storefront that converts — this is it. No tech headaches, just results.
Try Stan StoreThe AI-powered tool I recommend for building beautiful presentations, pitch decks, and business documents — fast. Perfect for consultants, entrepreneurs, and nonprofit leaders who need to show up polished without spending hours on slides. Create stunning decks in minutes, not days.
Try Gamma FreeRealistic AI voice generation in 32+ languages — perfect for bilingual content creators, podcasters, and video producers. I recommend ElevenLabs to every creator building content in English and Spanish who wants to sound professional without a recording studio.
Try ElevenLabsA powerful social media scheduling and content management platform built for entrepreneurs, consultants, and small teams. SocialBee helps you stay consistent online without living on your phone — plan, schedule, and recycle your best content across all your platforms.
Try SocialBeeThe visual workspace I recommend for strategic planning, brainstorming, and collaborative work — whether your team is in the same room or across the country. Perfect for consultants, nonprofit boards, and entrepreneurs who think visually and need a tool that keeps up.
Try Miro FreeThe design tool every entrepreneur needs. Affiliate link via Canvassador program — coming soon.
Professional creative tools for design, video, and content creation. Affiliate link coming soon.
Cookbooks, courses, strategy calls, and more — everything built to help you grow on purpose.
Browse the Full Shop →Curated products I use, love, and recommend — from business essentials to lifestyle picks for the ambitious entrepreneur.
Shop My Amazon Picks on Stan Store →As an Amazon Associate I earn from qualifying purchases. All product recommendations are my own and reflect tools and products I genuinely use or recommend. Your price does not change.
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